{"9551510c-7e7c-4050-86b6-7d7743d053b7":"F2E5DE","09b096a5-3744-49b5-aca3-68c5a759cee3":"<h3><strong>Extrinsic Ageing (External Factors)  </strong></h3><p> </p><p><strong>- Sun exposure</strong> – the single biggest cause of premature skin ageing. UV radiation breaks down collagen and elastin, damages DNA, and contributes to wrinkles, pigmentation and loss of firmness</p><p> </p><p><strong>-Smoking</strong> – reduces blood flow to the skin, impairs oxygen delivery and increases free radical damage, accelerating visible ageing</p><p> </p><p><strong>-Pollution</strong> – increases oxidative stress and inflammation, weakening the skin barrier and contributing to collagen breakdown</p><p> </p><p><strong>-Lifestyle factors</strong> – including poor sleep, chronic stress, dehydration and diets lacking key nutrients, all of which can impair skin repair and regeneration</p><p> </p><p><strong>-Repetitive facial movement</strong> – over time, expression lines can become more permanent as skin elasticity and resilience decline</p><p> </p><p><span style=\"background-color:transparent;color:#333333;\">Living on the Wirral peninsula also means your skin is regularly exposed to coastal wind, salt air and strong reflected sunlight. These environmental factors can increase dehydration and weaken the skin barrier if skin is not properly protected. The good news is that with the right daily protection, barrier support and carefully chosen treatments, these effects can be managed, helping your skin remain healthy and resilient over time.</span></p>","00524f8a-98d9-4f47-b5d0-b4c407115118":[6566],"fb812f21-7614-47e0-b55a-8ed5607b5f4b":false,"c38db626-85ba-4201-9240-e8c2b19beb5e":"<h2><span style=\"background-color:transparent;color:hsl(203,34%,27%);\"><i>The Visible Signs of Ageing Skin</i></span></h2><p> </p><p>Ageing shows up differently for everyone. Understanding which changes are most noticeable for you allows me to select treatments that are targeted, appropriate, and suited to your skin’s needs.</p><p> </p><h3><span style=\"background-color:transparent;color:#1a1a2e;\">Fine Lines and Wrinkles</span></h3><p><span style=\"background-color:transparent;color:#333333;\">Fine lines and wrinkles often appear first around the eyes (crow’s feet), forehead, and mouth. Dynamic lines form with facial movement and, over time, can become static lines that remain visible even when the face is at rest. </span></p><p> </p><h3><span style=\"background-color:transparent;color:#1a1a2e;\">Volume Loss</span></h3><p><span style=\"background-color:transparent;color:#333333;\">Facial fat pads play an important role in maintaining youthful facial shape and balance. When they are full and well supported, they help create the natural “triangle of youth”, with fullness through the mid-face and gentle tapering towards the jaw.</span></p><p> </p><h3><span style=\"background-color:transparent;color:#1a1a2e;\">Skin Laxity and Sagging</span></h3><p><span style=\"background-color:transparent;color:#333333;\">As collagen and elastin levels decline, the skin loses its ability to remain firm and resilient. Over time, it begins to loosen and descend, particularly around the lower face, jawline, and neck. This can soften facial definition, contribute to jowling, and deepen folds, often making the face appear heavier or more tired.</span></p>","7509c6f1-b682-433b-9708-0d83e83f3a1f":[5075]}