{"a8216afd-a278-431d-9241-249a8482c463":"Doctor-Led Aesthetic Medicine","7139eaa1-a3c8-41e6-8bea-bbf2be110df9":"Sam's Transformation","8f4ed747-6538-42b3-9204-10e4e72f859a":"<p><span style=\"background-color:transparent;color:hsl(0,0%,100%);\"><span style=\"font-family:Calibri, sans-serif;font-size:13.999999999999998pt;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;\">Looking Less Tired, Feeling Like Myself Again</span></span><br /><span style=\"background-color:transparent;color:hsl(0,0%,100%);\"><span style=\"font-family:Calibri, sans-serif;font-size:13.999999999999998pt;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;\">Sam, 60s – Wirral</span></span></p>","9551510c-7e7c-4050-86b6-7d7743d053b7":"bg-navy","275f9f89-7d68-41ef-9e4d-b2f9f830d528":"The Concern","09b096a5-3744-49b5-aca3-68c5a759cee3":"<p style=\"line-height:1.295;margin-bottom:8pt;margin-top:0pt;\" dir=\"ltr\"><span style=\"background-color:transparent;color:#000000;\"><span style=\"font-family:Calibri, sans-serif;font-size:11pt;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;\"><strong>The Concern</strong></span></span><br /><span style=\"background-color:transparent;color:#000000;\"><span style=\"font-family:Calibri, sans-serif;font-size:11pt;font-style:normal;font-variant:normal;font-weight:400;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;\">When Sam first came to see me, she said something I hear often: </span><i><span style=\"font-family:Calibri, sans-serif;font-size:11pt;font-variant:normal;font-weight:400;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;\">“I just look tired all the time.”</span></i></span><br /><span style=\"background-color:transparent;color:#000000;\"><span style=\"font-family:Calibri, sans-serif;font-size:11pt;font-style:normal;font-variant:normal;font-weight:400;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;\">Even on good days, when she felt well and happy, her reflection did not match how she felt inside. She had also noticed her face looking a little less firm over the past couple of years.</span></span></p><p style=\"line-height:1.295;margin-bottom:8pt;margin-top:0pt;\" dir=\"ltr\"><span style=\"background-color:transparent;color:#000000;\"><span style=\"font-family:Calibri, sans-serif;font-size:11pt;font-style:normal;font-variant:normal;font-weight:400;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;\">Sam is not someone who worries greatly about her appearance. What bothered her was feeling unlike herself. Being told she looked tired, when she was not, had started to chip away at her confidence.</span></span></p><p style=\"line-height:1.295;margin-bottom:8pt;margin-top:0pt;\" dir=\"ltr\"><span style=\"background-color:transparent;color:#000000;\"><span style=\"font-family:Calibri, sans-serif;font-size:11pt;font-style:normal;font-variant:normal;font-weight:400;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;\">These changes are usually subtle. Small shifts in skin quality, hydration, and volume can quietly make someone look exhausted or sad without them realising why.</span></span></p><p> </p><p style=\"line-height:1.295;margin-bottom:8pt;margin-top:0pt;\" dir=\"ltr\"><span style=\"background-color:transparent;color:#000000;\"><span style=\"font-family:Calibri, sans-serif;font-size:11pt;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;\"><strong>Why Sam Decided to Seek Treatment</strong></span></span><br /><span style=\"background-color:transparent;color:#000000;\"><span style=\"font-family:Calibri, sans-serif;font-size:11pt;font-style:normal;font-variant:normal;font-weight:400;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;\">Sam had spent a difficult period caring for a close family member before they passed away. Afterwards, she wanted to do something gentle and positive for herself. With her 60th birthday approaching, it felt like the right moment to start looking after her own wellbeing again.</span></span></p><p style=\"line-height:1.295;margin-bottom:8pt;margin-top:0pt;\" dir=\"ltr\"><span style=\"background-color:transparent;color:#000000;\"><span style=\"font-family:Calibri, sans-serif;font-size:11pt;font-style:normal;font-variant:normal;font-weight:400;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;\">Sam came to me because she knew me through my NHS work. She said simply, </span><i><span style=\"font-family:Calibri, sans-serif;font-size:11pt;font-variant:normal;font-weight:400;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;\">“I trust you.”</span></i><span style=\"font-family:Calibri, sans-serif;font-size:11pt;font-style:normal;font-variant:normal;font-weight:400;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;\"> That meant a great deal to me. She wanted reassurance that any treatment would look natural and never overdone, which is exactly how I approach every patient.</span></span></p><p> </p><p style=\"line-height:1.295;margin-bottom:8pt;margin-top:0pt;\" dir=\"ltr\"><span style=\"background-color:transparent;color:#000000;\"><span style=\"font-family:Calibri, sans-serif;font-size:11pt;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;\"><strong>My Approach</strong></span></span><br /><span style=\"background-color:transparent;color:#000000;\"><span style=\"font-family:Calibri, sans-serif;font-size:11pt;font-style:normal;font-variant:normal;font-weight:400;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;\">At Sam’s consultation, we talked through what was contributing to her tired appearance. It was not one single issue, but a combination of skin texture changes, hydration loss, and very subtle volume changes.</span></span></p><p style=\"line-height:1.295;margin-bottom:8pt;margin-top:0pt;\" dir=\"ltr\"><span style=\"background-color:transparent;color:#000000;\"><span style=\"font-family:Calibri, sans-serif;font-size:11pt;font-style:normal;font-variant:normal;font-weight:400;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;\">We created a gentle, personalised plan focused on improving skin quality and restoring a little softness and support where it had gradually been lost. Nothing dramatic, just small, thoughtful steps layered over time.</span></span></p><p style=\"line-height:1.295;margin-bottom:8pt;margin-top:0pt;\" dir=\"ltr\"><span style=\"background-color:transparent;color:#000000;\"><span style=\"font-family:Calibri, sans-serif;font-size:11pt;font-style:normal;font-variant:normal;font-weight:400;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;\">Sam told me afterwards that the treatment was far easier than she had expected. She had mild swelling and redness for a short time, with no bruising, and felt reassured by the detailed discussion we had beforehand about risks, benefits, and realistic outcomes.</span></span></p>","fb812f21-7614-47e0-b55a-8ed5607b5f4b":false}