{"2aae0d8e-4cea-4926-92cc-9a1c5dc3ecb9":"<p>This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a booking on drrachaesthetics.com (the “Site”).<br />This privacy policy also</p><p>This privacy policy explains how Aesthetics By Dr Rachel collects, uses, stores, and protects your personal data in line with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.</p><p><strong>Personal information we collect</strong> <br />When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information”.</p><p>When you make a booking, we may collect the following data:</p><ul><li>Your full name, date of birth, contact details, and address</li><li>Medical history, allergies, medications, and treatment records</li><li>Photographs (clinical documentation and, with consent, for marketing)</li><li>Payment and transaction information</li><li>Communication history with the clinic</li></ul><p><strong>We collect Device Information using the following technologies:</strong> <br />– “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit <a href=\"http://www.allaboutcookies.org./\" target=\"_blank\" rel=\"noopener noreferrer\"><u>http://www.allaboutcookies.org.</u></a> <br />– “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps. <br />– “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site.</p><p>Additionally when you make a booking through the Site, we collect certain information from you, including your name, address, email address, and phone number. We refer to this information as “Booking Information”.</p><p>When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Booking Information.</p><p><strong>How do we use your personal information?</strong> <br />We use the booking Information that we collect generally to fulfill any bookings placed through the Site , and for providing you with invoices and/or order confirmations). Additionally, we use this Order Information to: <br />– Communicate with you; <br />– Screen our orders for potential risk or fraud; and <br />– When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.</p><p>We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).</p><p>For information gathered in clinic, we use your data to:</p><p>We use your data to:</p><ul><li>Deliver safe and appropriate treatment</li><li>Maintain accurate clinical records</li><li>Contact you about appointments, aftercare, or follow-ups</li><li>Process payments and issue receipts</li><li>Respond to enquiries or concerns</li><li>Share marketing content (only with your explicit consent)</li></ul><p><strong>Lawful basis for processing</strong><br /> </p><p>We rely on the following lawful bases:</p><ul><li>Consent</li><li>Contract</li><li>Legal obligation</li><li>Vital interest (in emergencies)</li><li>Legitimate interest (for clinic administration and service improvement)</li></ul><p><strong>Sharing you personal Information</strong> <br />We share your Personal Information with third parties to help us use your Personal Information, as described above.  We also use Google Analytics to help us understand how our customers use the Site — you can read more about how Google uses your Personal Information here: <a href=\"https://www.google.com/intl/en/policies/privacy/\" target=\"_blank\" rel=\"noopener noreferrer\"><u>https://www.google.com/intl/en/policies/privacy/.</u></a> You can also opt-out of Google Analytics here: <a href=\"https://tools.google.com/dlpage/gaoptout.\" target=\"_blank\" rel=\"noopener noreferrer\"><u>https://tools.google.com/dlpage/gaoptout.</u></a></p><p>Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.</p><p>We may share your data with:</p><ul><li>Other healthcare professionals (only where necessary or with consent)</li><li>Third-party services (e.g. booking systems, payment processors)</li><li>Insurers or regulators where legally required<br />We do not sell your personal information.</li></ul><p><strong>Behavioural advertising</strong> <br />As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at <a href=\"http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.\" target=\"_blank\" rel=\"noopener noreferrer\"><u>http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.</u></a></p><p>You can opt out of targeted advertising by using the links below: <br />– Facebook: <a href=\"https://www.facebook.com/settings/?tab=ads\" target=\"_blank\" rel=\"noopener noreferrer\"><u>https://www.facebook.com/settings/?tab=ads</u></a> <br />– Google: <a href=\"https://www.google.com/settings/ads/anonymous\" target=\"_blank\" rel=\"noopener noreferrer\"><u>https://www.google.com/settings/ads/anonymous</u></a> <br />– Bing: <a href=\"https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads\" target=\"_blank\" rel=\"noopener noreferrer\"><u>https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads</u></a></p><p>Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: <a href=\"http://optout.aboutads.info/\" target=\"_blank\" rel=\"noopener noreferrer\"><u>http://optout.aboutads.info/.</u></a></p><p><strong>Do not track</strong> <br />Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.</p><p><strong>Your rights</strong> <br />If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.</p><p>Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.</p><p>You have the right to:</p><ul><li>Access your data</li><li>Correct inaccurate or incomplete data</li><li>Request deletion of your data (where lawful)</li><li>Withdraw consent</li><li>Object to certain types of processing</li><li>Request transfer of your data</li></ul><p>To exercise your rights, contact us using the details below.</p><p><strong>Data retention</strong> <br />When you place an booking through the Site, we will maintain your Booking Information for our records unless and until you ask us to delete this information.</p><p><strong>Changes</strong> <br />We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.</p><p><strong>Minors</strong> <br />The Site is not intended for individuals under the age of 18 .</p><p><strong>Contact us</strong> <br />For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e‑mail at rachel<a href=\"mailto:rachel@drrachelaesthetics.com\">@drrachelaesthetics.com</a> or by mail using the details provided below</p><p>Dr Rachel Sinton  <br />[Re: Privacy Compliance Officer]</p><p> 1 Alexander Close, Wirral, CH61 9QL</p><p>If you are unhappy with how your data is handled, you may contact the <strong>Information Commissioner’s Office (ICO):</strong><br /><a href=\"http://www.ico.org.uk/\">www.ico.org.uk</a> | 0303 123 1113</p>","1fcfdd57-b6cb-4493-bdf2-2f7f6386c8c2":"base","d65d1c35-ed40-465c-8613-98206b6c0d67":"left","c531a0eb-1f92-4225-a6f0-40ab68b8f3de":"container"}