{"9551510c-7e7c-4050-86b6-7d7743d053b7":"F2E5DE","09b096a5-3744-49b5-aca3-68c5a759cee3":"<h3>\n    <strong>Extrinsic Ageing (External Factors)  </strong>\n</h3>\n<p>\n     \n</p>\n<p>\n    <span style=\"background-color:transparent;color:#333333;\">- Sun exposure, the single biggest cause of premature skin ageing. UV radiation breaks down collagen and elastin, damages DNA, and drives wrinkles, pigmentation, and loss of firmness </span>\n</p>\n<p>\n     \n</p>\n<p>\n    <span style=\"background-color:transparent;color:#333333;\">- Smoking, which reduces blood flow to the skin, impairs oxygen delivery, and increases free radical damage, accelerating skin ageing </span>\n</p>\n<p>\n     \n</p>\n<p>\n    <span style=\"background-color:transparent;color:#333333;\">- Pollution, which increases oxidative stress and inflammation, weakening the skin barrier and accelerating collagen breakdown </span>\n</p>\n<p>\n     \n</p>\n<p>\n    <span style=\"background-color:transparent;color:#333333;\">- Lifestyle factors, including poor sleep, chronic stress, dehydration, and diets lacking key nutrients, all of which impair skin repair and regeneration </span>\n</p>\n<p>\n     \n</p>\n<p>\n    <span style=\"background-color:transparent;color:#333333;\">- Repetitive facial movement, which over time contributes to expression lines becoming more permanent as skin elasticity and resilience decline </span>\n</p>\n<p>\n     \n</p>\n<p>\n    <span style=\"background-color:transparent;color:#333333;\">Living on the Wirral peninsula means your skin is regularly exposed to coastal wind, salt air, and strong sunlight reflected off the water. These environmental factors can increase dehydration, weaken the skin barrier, and accelerate collagen breakdown over time. The good news is that with the right daily protection, barrier support, and targeted treatments, these effects can be effectively managed, helping your skin remain healthy, resilient, and well supported as it ages.\n</span>\n</p>","00524f8a-98d9-4f47-b5d0-b4c407115118":[6566],"fb812f21-7614-47e0-b55a-8ed5607b5f4b":false,"c38db626-85ba-4201-9240-e8c2b19beb5e":"<h2><span style=\"background-color:transparent;color:hsl(203,34%,27%);\"><i>The Visible Signs of Ageing Skin</i></span></h2><p> </p><p>Ageing shows up and progresses differently for everyone. Understanding which changes are most noticeable for you allows me to select treatments that are targeted, appropriate, and tailored to your skin’s needs.</p><p> </p><h3><span style=\"background-color:transparent;color:#1a1a2e;\">Fine Lines and Wrinkles</span></h3><p><span style=\"background-color:transparent;color:#333333;\">Fine lines and wrinkles often appear first around the eyes (crow’s feet), forehead, and mouth. Dynamic lines form with facial movement and, over time, can become static lines that remain visible even when the face is at rest. </span></p><p> </p><h3><span style=\"background-color:transparent;color:#1a1a2e;\">Volume Loss</span></h3><p><span style=\"background-color:transparent;color:#333333;\">Facial fat pads play an important role in maintaining youthful facial shape and balance. When they are full and well supported, they help create the natural “triangle of youth”, with fullness through the mid-face and gentle tapering towards the jaw.</span></p><p> </p><h3><span style=\"background-color:transparent;color:#1a1a2e;\">Skin Laxity and Sagging</span></h3><p><span style=\"background-color:transparent;color:#333333;\">As collagen and elastin levels decline, the skin loses its ability to remain firm and resilient. Over time, it begins to loosen and droop, particularly around the lower face, jawline, and neck. As the skin sags, it also contributes to deeper, heavier wrinkles and folds forming, softening facial definition and often making the face appear older. </span></p>","7509c6f1-b682-433b-9708-0d83e83f3a1f":[5075]}